Private shopping and style tours in Bologna
Shop Bologna’s porticoes with Anna Matteucci, an Italian image consultant trained in Fashion Studies at the University of Bologna. Private tours in English, planned around your style, your budget and the time you have in the city.
- Private tours in English
- Half day or full day
- Up to four people

Why shop in Bologna with a local stylist
Bologna is not a fashion capital on postcards, and that is its charm: fewer crowds and shops where Italians really buy. With an image consultant as your personal shopper in Bologna, a shopping trip becomes a style session.
You buy what suits you
Anna reads your colours, proportions and lifestyle first, so you go home with pieces you will wear, not souvenirs that stay in the suitcase.
You skip the tourist strip
From the luxury boutiques of Galleria Cavour to leather goods and traditional addresses, you see the Bologna that locals shop.
You save holiday time
Your route is planned before you arrive from a short questionnaire, and boutique appointments are booked for you when needed.
Shopping tours and personal shopping in Bologna
Every tour is private and comes in two formats: a three-hour half day at €450 for one or two people, or a full day from €750. Choose what you want to shop for, and Anna shapes the route around you.
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Personal shopper in Bologna
Your style and budget first, then the boutiques, vintage shops and local addresses that fit them.
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Luxury shopping tour
Galleria Cavour, Via Farini and Via D’Azeglio, with boutique appointments booked before you arrive.
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Styling session for travellers
Three hours in real shops, learning in the fitting room why a cut, colour or fabric works for you.
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Artisan and leather shopping
Leather goods, independent workshops and the long-standing shops that belong to Bologna’s tradition.
The 1, 2, 3 method, applied to your shopping
Anna’s method gives you three simple checks to build balanced, personal outfits. On a tour, and above all in a styling session, you learn to use them in the fitting room, so you keep shopping well long after your trip.
A focal point
One piece that carries the outfit and says something about you: a jacket, a bag, a colour.
Texture contrast
Pairing materials that play off each other, the way Italians mix knitwear, leather and silk.
Colour harmony
A palette chosen for your complexion, so every new piece works with the rest of your wardrobe.

Meet Anna Matteucci
Image consultant, Fashion Studies graduate of the University of Bologna and founder of the online style school Scuola di Stile.
Anna uses the history of fashion as a tool to find each client’s personal style, beyond passing trends. Her tours bring that approach into the streets and shops of her city.
Where to shop in Bologna
The historic centre is compact and almost entirely covered by porticoes, so tours are on foot. These are some of the areas Anna knows best.
Galleria Cavour and Via Farini
Bologna’s luxury quarter, home to international fashion houses and fine jewellers. The heart of the luxury shopping tour.
Via D’Azeglio and Strada Maggiore
Elegant porticoed streets with Italian labels, shoes and accessories.
The Quadrilatero
The medieval market lanes behind Piazza Maggiore, with small shops, delis and cafés for a break.
Side streets of the centre
Vintage shops, leather goods and long-standing family businesses, the addresses of the artisan and leather tour.
Plan your shopping day in Bologna
Tell Anna when you are in town and what you are looking for. She will suggest the right format and send you a short questionnaire before you arrive.